One of the questions that you will be asked pretty often if you’re planning on marketing a home based business is “What makes your business different?”
For many prospects this is a make or break type of question. A lot of people who are thinking about getting started in a home based business are looking at multiple businesses at the same time and if you’re not able to tell them what makes your business different than all the rest the chances of them joining YOUR company are very low.
In order to truly answer this question well you’ll need to know a lot about not only your business but the industry of network marketing in general. If for instance you answer with something like. “Our business allows you to work from home and make as much money as you want” you are more than likely going to under whelm them that’s because basically ALL home based businesses allow both of those things.
This question doesn’t really apply to what makes your business different than a job because they’ll probably know that already. Anyone who is thinking about joining a home based business knows the differences and the upsides of what makes working from home better than a traditional job.
What they want to know is what makes your business different than other businesses of it’s kind.
Now I can’t answer this question for you because I don’t know specifically what business you’re in but I can tell you that if you do a little research and compare your company with other companies of it’s kind you’ll find a great answer there.
Maybe your business is new and gives the business owner a great opportunity to come into a business that is just starting up. Maybe the product is unlike anything else on the market today. Maybe your compensation plan gives the highest percentages of commission in the industry.
Whatever your answer is make sure that it’s A) Impressive enough to make them say “wow!” and B) truthful, if you tell a lie and they find out what you said wasn’t completely true you will lose them as a prospect forever and they’ll probably also give you negative feedback from then on out. So make sure if you’re hyping something up that it’s true and honest.
If you have a great prepared answer for this very common question you can often get the prospects attention enough for them to either get started with your business or at least pursue it further. If you don’t you might lose them to another company.